Marketers usually follow a “test and control” methodology with their sales and marketing campaigns. For example, they take a subset of their customer database, and “test out” a new program, promotion, initiative, or invitation. They identify another subset of their database, and for them, they basically do nothing. The latter is the “control group”, and the former

Self-management is how you control and manage yourself, your emotions, and your abilities.  This includes one’s ability to manage impulses and focus on more important priorities and goals.   In short, a person who’s strong in self-management is not easily knocked off track by adversity, tense situations, or stressful times.   Your Brain We have two brains.  As social scientist,

Great leaders connect, inspire, encourage, and motivate others to become their very best so they deliver their absolute best work for the betterment of the team.  All great leaders have one thing in common – they’ve mastered the ability to understand their own thoughts, emotions, strengths, and capabilities.   They’re self-aware.   Researcher, organizational psychologist, and NY Times bestselling

Two in five Americans sometimes or always feel that their relationships are not meaningful (43 percent) and that they are isolated from others. – Cigna Health Self-mastery is to become the absolute best version of yourself.  Show me an engaging communicator or any great leader, and I’ll show you a person who has been intentional in